Dr. Gerald R. Uhlich
Background
He obtained his Masters degree in Economics from the University of Bielefeld (Germany) specializing in Macroeconomic Theory, Computer Sciences and Marketing. Later he became Assistant to Professor Reinhard Selten (University of Bonn), who won the Nobel Prize in Economics in 1994. During that time he obtained his doctoral degree (Dr. rer. pol.) in Economics, specializing in Game Theory (Experimental Economics) and Bargaining Theory.
Since qualifying he has occupied a variety of different positions such as: Head of Finance and then CFO in a Textile Company (Weaving, Dyeing and Finishing of Fabrics), CFO of a worldwide leading manufacturer of Blind Riveting Systems, President & CEO of a solution provider in the Technical Textile Business (Transportation, Home Textiles, Advanced Clothing, Industrial Textiles and Medical & Life Care Textiles), being also President of a subsidiary in the US and Managing Director of a subsidiary in the UK, Strategy Consultant for textile companies in Germany, Spain and Turkey, CEO of Berlin Zoo, where he was also responsible for the Marketing and Brand Management of Polar Bear KNUT, CEO of Sozialverband Deutschland a NGO supporting disadvantaged and disabled people and President of the Marie-Luise-Below Foundation for animal protection and conservation of nature.
Experience
Whether it is his experience in Sciences, Textile Business, and Metal Industry or in the NGO´s and Foundations, all his positions have involved serious responsibilities and very differing negotiation and marketing skills but all required leadership and determination. Still his central themes are marketing and negotiations. In both areas he is trying to be one step ahead. In the field of marketing beside Brand Management methods he is specializing in new marketing methods as Viral Marketing (Word of Mouth Marketing) and Alternate Reality Games.
Hobbies
He likes classic music, opera and pop music, cats, to read a good book, to be with his family or friends, to visit museums and galleries, to travel and to go gliding
Publications
Knut: How One Little Polar Bear Captivated the World, uliana, Isabella and Craig Hatkoff, and Dr. Gerald R. Uhlich, Scholastic Press, New York, 2007. In Germany: Knut, der kleine Eisbärenjunge, Ravensburger Buchverlag Otto Maier, Ravensburg 2007.
Duopoly Strategies Programmed by Experienced Players, Reinhard Selten, Michael Mitzkewitz, and Gerald R. Uhlich, Econometrica, Vol. 65, No. 3 (May, 1997), 517-555.
The Negotiation Agreement Area, "An Experimental Analysis of Two-Person Characteristic Function Games", Bettina Kuon and Gerald R. Uhlich, Group Decision and Negotiation, 2:323-345 (1993), Kluwer Academic Publishers.
Descriptive Theories of Bargaining, "An Experimental Analysis of Two- and Three-Person Characteristic Function Bargaining", Gerald R. Uhlich, Lecture Notes in Economics and Mathematical Systems, Springer-Verlag, Berlin-Heidelberg-New York-Tokyo, 1990.
Order of Strength and Exhaustivity as Additional Hypotheses in Theories for Three-Person Characteristic Function Games, Reinhard Selten and Gerald R. Uhlich, in: Tietz, R., W. Albers, R. Selten (Eds.), Bounded Rational Behavior in Experimental Games and Markets, Lecture Notes in Economics and Mathematical Systems, Springer-Verlag, Berlin-Heidelberg-New York-Tokyo, 1988.
An Area Theory for Experimental Two-Person Characteristic Function Games, Gerald R. Uhlich, SFB 303, Universität Bonn, Discussion Paper B-105, 1988.
