Polar Bear Knut

"KNUT" THE EVENT OF THE YEAR 2007


If you ask for THE event of 2007, many people will mention the name "KNUT". First the people of Berlin and after all Germans the whole world was captivated by a little polar bear. KNUT over many months was the star in the media.

As CEO of the Zoologischer Garten Berlin AG, Dr. Uhlich was responsible for Marketing and Brand Management, and thus for the Marketing of KNUT. He recognized the opportunity which a person usually has only once in a lifetime. KNUT seemed to become a marketing sensation.

His new marketing strategy (A kind of Word of Mouth Marketing) for the Berlin Zoo now had a huge success.

The Original KNUT Book

Knut, The Little Polar Bear On December 5, 2006, in a quiet corner of Zoo Berlin in Germany, a little polar bear cub was born. His name was Knut, and he was no bigger than a snowball. Knut s mother was unable to care for him...

Knut, der kleine Eisbär Knuts Geschichte und die entzückenden Fotos von dem kleinen Eisbärenbaby gingen um die Welt. Knut hat dank der Liebe und Fürsorge seines Pflegevaters und durch Unterstützung der Mitarbeiter des Zo...

Knut, el osito polar Al nacer, Knut era tan pequenito como una bola de nieve. Su mamá no potiódia cuidarlo, asi que uno de los empleados del Zoológica de Berlin, Thomas Dörflein, se convirtió en su papá adoptivo; dorm...

Knut, L'Ourson Polaire Knut, le premier ourson polaire à voir le jour au zoo de Berlin depuis plus de trente ans, n’est à la naissance, pas plus gros qu’une boule de neige. Abandonné par sa mère, le petit animal est confié aux bons soins du gardien de zoo, Thomas Dorflein, qui le nourrit, dort avec lui, et lui accorde tout l’amour et l’attention dont il a besoin. Il semble que Thomas n’ait pas été seul à adopter Knut puisque le petit ours a réussi à capter l’attention du monde entier. Voici son histoire...


More Information about Knut as well as pictures and videos can be found at (www.knut.net).