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Dr. Gerald R. Uhlich

The political problem of mankind is to combine three things: economic efficiency, social justice and individual liberty.

[John Maynard Keynes]

Dr. Gerald R. Uhlich, Strategy Consultant and Partner at FIRST SIGHT S.a.r.l., is a Marketing Communications and Negotiation Expert with experience in the diverse industries, markets and disciplines of marketing and negotiation.

This website presents Dr. Uhlich´s own research, books and publications on bargaining theory and on experimental economics.

Dr. Gerald R. Uhlich

Descriptive Theories of Bargaining

This book deals with two- and three-person bargaining games in characteristic function form and presents two new descriptive theories, the Negotiation Agreement Area (NAA) and the Proportional Div...